Are you Team Barolo or Team Nutella? My July recap takes me to famous vineyards where I reflect on why some companies grow into global businesses, why others disappear. The picture is from a hot but fun summer book apéro at Château Le Cagnard.
To eat it or Instagram it, that is the question. My June recap starts with a tomato and a beautifully staged Provençal market stall that attracts more cameras than customers. From there, I pick up a melon and reflect on what social media does to small businesses — and to our own behaviour.
People think producing travel guides is mainly about writing or travelling. Wrong. The real work is structuring massive amounts of research and adapting it to different audiences, making thousands of decisions along the way. Here’s how I do it.
In April we launched the HiWhyV website as planned, marking a key milestone in the project. The time for hydrogen is now.
In this recap I share reflections on this — and why I have taken the lead in a fundraising initiative.
I asked for more in-person meetings and March delivered! I’ve been reconnecting with former colleagues and meeting new ones. Coffee outdoors, power dinners, spontaneous pub meetings, travelling to France to volunteer. Many topics came up, including the ongoing swing between office and remote work.
In this February recap, I connect industrial history with present-day transformation. From horse-drawn mining caravans in Røros to new hydrogen investments in Ånge, I reflect on why some places and industries grow while others decline. It is about regional change, demographic shifts, and the people who shape both.
January started with a new EU project — Sweden’s first hydrogen valley, bringing together 40+ partners over six years. I met my welcoming new colleagues from the European Science Communication Institute, discovered that hydrogen applications go far beyond transport, and found four occasions for champagne. A promising start to 2026.
This end-of-year recap looks back on 1.5 years of monthly LinkedIn posts as a long-term strategy. I reflect on what has worked, what I may change, and why combining book publishing with life science projects is not a contradiction – but the point.
Sunshine, champagne and meeting lots of enthusiastic readers of my books. One of November’s highlights was volunteering at the Christmas market organised by the Swedish Church in Southern France. I was one of the 72 (!) volunteers – the photo is from the preparations before opening.
I’m pretty sure this picture gives the impression that I’m heading back into full-time authorship. But that’s not the story behind it. Check out my October recap to find out what it has to do with quiet quitting and a reused Roman stone.