It is the season for year in review posts. I am writing a couple of them. This one focuses on the strategy behind my monthly recaps on LinkedIn.
My story on LinkedIn started twenty years ago during my time at AstraZeneca. Since then, I have in periods shared a lot, either as part of assignments or ad hoc posts about book releases. In between there have been long stretches of silence.
Last year I decided it was about time to share more of who I am and how I work as an indication of where, and with whom, I might be working in the future. I made a basic strategy and then went ahead and tested it. After 1.5 years of posts it is about time to review it.
I decided to post regularly, no matter where I am in my career. By posting monthly I stay in touch with my network and build the story over time. I may adjust the frequency to free up time for other channels.
Another decision was to include examples from all my professional areas. Some, like books and photography, are both a lifestyle and part of my income. Others, like life science projects, bring teams and colleagues. All demand curiosity, structure and long‑term project management.
Often I include a work-related theme to make the recaps more than a list of my achievements. So far I have mentioned quiet quitting, pros and cons of a portfolio career and how different people approaches deadlines. I’ve also written about LinkedIn before, how the statistics could be used, if more people kept their list of skills up to date.
During the summer, when I was working on a report on challenges affecting the future skills needs of European pharma, I included stories about companies failing to adapt and now have become turist attractions. This is, by the way, also how I write my books: I integrate different themes.
Pictures are also part of my monthly recaps. I choose one to six pictures from the past month. They often include travel photos, to make the posts stand out on LinkedIn.
I’ve posted the recaps on the same date, no matter if it is a workday or not. Sometimes I get help from the algorithms and sometimes not. I consider changing this. The idea is to stop me from overdoing them. But it also means I cannot prewrite. I usually have a plan for the upcoming months.
I’ve returned to writing in English in order for all my network to be able to read my posts. It turns out that people in my international network are the most likely to hit one of the action buttons, but overall the statistics show that most of my network is in the Stockholm area.
Despite changing back to English, I write in my own Swedish voice. (As a side-note, I wrote a comparison between Swedish and English LinkedIn profiles back in 2012). I use different AI models for proofreading: Claude, ChatGPT and Perplexity.
One thing these recaps did not do, was save me time writing my end‑of‑year review. Even though work plays a large part of the text, the yearly review paints a more personal picture.
After a few recaps, I remembered I like saving my work on platforms I own. That is why I now publish them on my website too, building an archive for potential colleagues, employers, or others who want to understand how I work.
You may wonder what happened to the usual recap of what I did in December. As in November, much of what I have been up to falls into administrative work behind the scenes. And other things, like celebrations of Christmas, don’t fit here. But I’ve picked a picture taken during the Christmas holiday.
Stay tuned, I have many things planned for 2026.
Note, the above version is slightly longer than the one on LinkedIn, I had to shorten it before I published it there.
Science communicator and project manager based in Sweden, working internationally. Montly recaps in English.
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- December 2025: Reviewing the strategy behind my monthly recaps - 29 december 2025